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Background and History
The fundamental idea behind the ECL franchise mechanism, was to foster entrepreneurship create entrepreneur opportunities for people from all walks of life and form a channel for social change. This ideology led to the insight to create budding entrepreneurs out of energetic business-minded individuals, who had the desire but lacked the guidance and the resources to start on their own. Their alignment with ECL through the low-cost franchise system supported their requirements of capital, access to technology, equipment and knowledge. This ignited their pursuit for enterprise and transformed ECL into a household name. It also created uncharted employment avenues for the downtrodden and empowered innumerable first-time, independent and unorganized entrepreneurs.
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Structure
Basic Franchisee
Represents a single outlet covering nearby markets and localities. Handles over 95% of ECL’s network and ensures direct customer service under a unique franchise code.
Area Franchisee
Operates within a city zone like DHA or Gulberg. Oversees up to 4 Basic Franchisees and supports business growth, acting on behalf of the ECL regional office.
City Franchisee
Controls a full district or territory with 5+ reporting franchisees. Functions like a branch office managing operations, client services, and business expansion.
Retail Franchisee
A selective franchisee with prior experience, infrastructure, and business links. Promotes ECL’s services to corporate clients with high service standards.
Franchisee Pathway
Every franchisee starts as a Basic Unit and can scale up to AF or CF levels. All partners uphold the ECL brand and contribute to a unified, high-performance network.
Basic Unit Franchising Scheme (BUF)
If you are interested in becoming a SUF, this document will guide your through our process of Franchising. By reading it carefully; you will benefit in a number of ways from making yourself aware about our Franchising System to deciding whether this opportunity really serves your entrepreneurship appetite or otherwise. The document will guide you about following:
- How ECL categorizes the country into different categories (Cat) of cities and towns
- How ECL categorizes Lahore in different cat for franchising purpose.
- The different franchisee types relevant to those cities. Normal, Subsidized, Rural/Satellite
Lahore Franchise Zones
Category A
Established commercial hubs or major population centers like Gulberg and DHA. See Annexure A for details.
Category B
Moderate growth areas with developing markets and communities. See Annexure B for details.
Category C
Suburban zones near city outskirts with scattered populations and emerging potential. See Annexure C for details.
